Time and again, we get asked why we refer to family child care providers as “directors,” and the answer is incredibly simple – because they are directors!

We believe very much that the work an FCC owner does to build, operate, and maintain their business deserves professional recognition and respect. Building a community presence, marketing and sales, business management, client relationships, navigating a variety of regulatory agencies, blending funding streams, developing a thoughtful and responsive early learning experience for young children, managing staff – these are not small tasks! And so, director it is.

We also believe that the language we use matters – along that same vein, check out our thoughts about child care vs daycare.

Want to be part of the Wonderschool Director community? Learn more here!