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Why we call family child care providers “directors”

Time and again, we get asked why we refer to family child care providers as “directors,” and the answer is incredibly simple – because they are directors!

We believe very much that the work an FCC owner does to build, operate, and maintain their business deserves professional recognition and respect. Building a community presence, marketing and sales, business management, client relationships, navigating a variety of regulatory agencies, blending funding streams, developing a thoughtful and responsive early learning experience for young children, managing staff – these are not small tasks! And so, director it is.

We also believe that the language we use matters – along that same vein, check out our thoughts about child care vs daycare.

Want to be part of the Wonderschool Director community? Learn more here!


Wonderschool is a network of quality in-home early childhood programs. Our mission is to ensure that every child has access to a home away from home that helps them realize their full potential. We work with experienced educators and child care providers to help them start their own child care or preschool out of their homes, whether they live in apartments, condos, or homes that they rent or own.