Clear Filters

Why a website alone may not be enough to build your early learning program

“But I already have a website.”

As a business owner, you may have already taken on the effort of building a website for your program. All set, right?

Not exactly. Running a website in isolation won’t necessarily position your program to be easily found by parents, unless they already know they are looking for your specific program. Otherwise, it’s like trying to find a needle in a haystack. When you join Wonderschool, you’ll create your own website as part of our online marketplace.

What is a marketplace?

Some really well known examples include Airbnb, Esty, and TaskRabbit. Effectively, it’s a way to promote services in a centralized location so that customers (in your case, parents) looking for a particular service (preschool, childcare, playgroups, etc) can find those services in one, easy-to-use place.

In a marketplace, a business can promote their service, and customers can use search criteria to find the very best fit for what they are looking for. This allows for an effective “matching” of a customer to a service (i.e., matching a family to a childcare program that will be a good fit for their unique needs).

Why do I want to be listed on a marketplace?

Think of it this way: if you wanted to rent your home out to weekend vacationers, you could purchase a web domain, build a website, and hope for the best. How many people do you think would find your site, unless they already knew about it? Maybe not the best way to promote your program, or to build a robust waitlist to help keep your enrollment full year round. On the other hand, if you list your vacation home on Airbnb, you can be certain that people looking for a home in your exact location can find you, and they can also filter results to their own specific needs.

Wonderschool’s marketplace

Using Wonderschool, you can also be assured that your custom webpage is built using the best research and data to help parents quickly find the information they need to make decisions about which programs to tour and enroll. Our team is constantly analyzing how parents use the Wonderschool site, what information is most valuable to them, and how to quickly connect them with providers. Once that happens, you’re on your way!

Read more about the importance of a high quality website

Ready to start with Wonderschool? Join today! 


Wonderschool is a network of quality in-home early childhood programs. Our mission is to ensure that every child has access to a home away from home that helps them realize their full potential. We work with experienced educators and child care providers to help them start their own child care or preschool out of their homes, whether they live in apartments, condos, or homes that they rent or own.