The tour is one of the most powerful tools you have for ensuring your child care business is healthy and your waitlist is full. Here are 3 questions to ask yourself to make sure you’re delivering the best tour possible to parents.

1. What is this parent looking for? You should be warming up the tour by getting to know the parent(s). You could do that with a phone call ahead of time, or just in your greeting and introduction before the tour starts. You want to make sure you understand what this parent is looking for so you can tailor your tour accordingly. You also want to understand what they’re looking for so you know if it’s not a good fit for what you offer.
2. Why do I do what I do? A tour is an opportunity for you to sell yourself and your program, and nothing is more convincing than passion. Running a child care business is challenging and personal work. Parents want to make sure they’re leaving their child with the right person. Spend time thinking about why you’re doing it and rehearse how you say it.
3. What is special about my program? You want to differentiate yourself from the program down the street. Related to why you do what you do, think about what makes your program yours. Parents look at several child care options before making a decision, so however you can make yourself stand out from the crowd is a good thing.

Tours take practice and patience, and just because you’ve been doing it for 5 or 10 or 20 years doesn’t mean there aren’t things you can improve.

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